![]() Online forms are ubiquitous and ubiquitously annoying but they don’t have to be. Luke Wroblewski has done the entire world a great favor by writing this book. Luke’s complete resume and recommendations are available on LinkedIn. Luke also founded LukeW Ideation & Design, a product strategy and design consultancy, and taught graduate interface design courses at the University of Illinois. He is also a consistently top-rated speaker at conferences and companies around the world, and a Co-founder and former Board member of the Interaction Design Association (IxDA). Luke is the author of three popular Web design books ( Web Form Design, Mobile First & Site-Seeing: A Visual Approach to Web Usability) in addition to many articles about digital product design and strategy. ![]() Prior to founding start-ups, Luke Wroblewski was an Entrepreneur in Residence (EIR) at Benchmark Capital, the Chief Design Architect (VP) at Yahoo!, Lead User Interface Designer at eBay, and a Senior Interface Designer at NCSA: the birthplace of the first popular graphical Web browser, NCSA Mosaic. ![]() ![]() Earlier he was the CEO and Co-founder of Polar ( acquired by Google in 2014) and the Chief Product Officer and Co-Founder of Bagcheck ( acquired by Twitter in 2011). Luke is currently a Product Director at Google. ![]()
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